Get Inspired manages around 13,000 products across approximately 250 brands. Once sizes are included, the assortment grows to nearly 70,000 product variants.
Before Reprice, the team planned campaigns in a homemade system that looked like an old Excel file. Competitor prices were checked through individual Google searches, and campaign prices had to be exported and handed to another department before they could reach the ERP.
Today, two people manage competitive pricing and discount campaigns across the entire assortment in Reprice. Approved prices flow directly into Get Inspired’s ERP without another manual handoff.
Before Reprice, Get Inspired planned discount campaigns in a system developed in-house.
The system helped the team track when a product had completed the required 30-day period and could be included in a campaign. It also allowed users to add notes to individual products.
But most of the work remained manual.
The team filtered products, selected what should go into a campaign and exported the result to a file. That file then went to another department, which imported the new prices into the ERP.
Competitive pricing was even more limited.
When the team wanted to check another retailer’s price, it searched for products individually on Google. Most decisions depended on Get Inspired’s own price history and the knowledge of the people working with the assortment.
That process had been manageable with fewer products and a less aggressive market. It could not support the business Get Inspired had become.
The assortment had grown to around 13,000 products and nearly 70,000 variants. At the same time, competitors were changing prices more aggressively, making price position more important than it had been before.
Get Inspired’s homemade tool solved one specific problem: it showed when a product could be discounted.
It did not show:
The team could administer a campaign, but it lacked the information needed to make the best pricing decision for every product.
As the assortment and competitive pressure grew, that gap became harder to manage manually.
Get Inspired first used Reprice for competitor monitoring. The relationship later expanded into campaign management.
The company already knew how it wanted campaigns to work.
Get Inspired shared that process with the Reprice team and helped shape the early campaign manager around the realities of planning promotions across a large retail assortment.
Reprice could preserve what worked in the old process while adding what had been missing: competitor information, pricing history, sales data, campaign reporting and direct connections to Get Inspired’s other systems.
Every single part of the campaign planning has gotten a lot better. Everything is an improvement from the old system.
— Caroline Tønder, Business Analyst, Get Inspired
Get Inspired now plans campaigns from its product assortment in Reprice.
The team can filter products by the fields that matter to its business, including category, gender, department, season and brand. It uses those filters to create different types of campaigns.
Some campaigns rotate regularly to maintain traffic and help move slower-selling products. Others focus on a particular category, brand, season or competitive opportunity.
For every product, the team can review the information behind the decision:
This gives the team more than a list of products that are eligible for discount. It helps them decide which products should be included, what the campaign price should be and whether a discount is the right action.
Pricing history also adds context to competitor activity. Instead of reacting to a single lower price, Get Inspired can see whether a competitor has consistently priced below it or made a temporary change.
Once campaign prices are approved, they move directly from Reprice into the ERP. The team no longer exports a file and asks another department to complete the process.
The prices are exported directly from Reprice, which is really good.
— Caroline Tønder, Business Analyst, Get Inspired
While a campaign is running, Get Inspired can follow revenue, units sold and stock value. A shared campaign calendar shows when products are scheduled to leave the campaign, so the team can manage the full process without rebuilding the information elsewhere.
Get Inspired has not used Reprice to reduce an existing department.
It has used the platform to avoid building one.
Only two people work directly in Reprice, yet they manage pricing and campaigns across approximately 250 brands and nearly 70,000 product variants.
The work has not necessarily become lighter. Get Inspired’s assortment has grown, and the market has become more complex. What changed is how much work the same team can handle.
Pricing and campaign work has remained concentrated in a small team even as the number of products and the complexity of the market have grown.
Approved prices flow directly from Reprice into the ERP. The team no longer creates an export and passes it to another department for import.
The team can review named competitors, price history and market patterns instead of searching for products one at a time.
Product selection and campaign prices can be based on sales, stock, pricing history and competitor position rather than memory alone.
Revenue, units sold, stock value and campaign dates are available without exporting the data and rebuilding the report.
I wouldn’t be able to do that many other tasks. We would have had one person working only on campaigns as a full-time role—and probably several positions working only with pricing and campaigns.
— Caroline Tønder, Business Analyst, Get Inspired
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