Competitive pricing for high-competition e-commerce

Keep thousands of prices competitive without checking them one by one

When customers can compare the same product across several stores, even a small price gap can decide who gets the order. Reprice tracks the market, applies your pricing strategy and keeps prices up to date without manually checking every SKU.

Know where you stand

Follow the competitors that influence the sale

Reprice checks competitor prices every day, giving your team a current view of how each product compares across the market.

  • Match products by GTIN, including the correct variant
  • Exclude competitors that are out of stock
  • Choose which competitors matter for each product group
Product view with matched competitors
Filtered assortment showing products that need a price action
Focus your pricing work

Find the products that need an action

Some products may be losing sales because they are priced too high. Others are already the cheapest and may have room for a higher margin.

Use filters to narrow a large assortment to the products where a price change could make a difference.

  • Filter by brand, category, tag, season, stock, sales, margin or competitive position
  • See where you are the cheapest by more than a chosen percentage
  • Identify products that still have room to move within your margin limits
Price different products differently

One pricing rule should never control your whole assortment

A bestselling running shoe should not follow the same pricing strategy as an end-of-season jacket. Create different rules for different products, competitors and goals.

  • Match or stay above or below selected competitors
  • Apply rules to specific brands, categories, tags or product groups
  • Protect prices with minimum prices and margin limits
  • Leave products outside automated pricing when they require a different approach
Bestsellers
Running shoe, high volume
Action: Match a selected competitor
High-margin skincare
Strong brand, low price pressure
Action: Stay 5% above a competitor
End-of-season stock
Winter jacket, clearing out
Action: Reduce gradually within margin limit
With Reprice we raise prices above our competitors and watch revenue hold. Our margins on skincare have never been higher.
Lars Lindberg
Pricing Manager
Automate the routine work

Keep prices within the limits you set

Competitor prices continue to change after you have set your strategy. Reprice checks the latest market prices against your rules and calculates the appropriate response.

Your team controls the strategy and safeguards. Reprice handles the repeated market checks and calculations.

  • Receive price suggestions based on your rules
  • Review the current price, suggested price and resulting margin together
  • Approve changes across a product group
  • Automate the rules you trust
Price change view with current price, suggested price, competitor price and margin
Connect everyday pricing and campaigns

Keep every product on the right pricing track

Competitive pricing and discount campaigns affect the same products, margins and sales. Managing them separately makes it harder to know which price should be live.

Reprice brings both workflows into one system:

  • Add products to a campaign without exporting or rebuilding the selection
  • Pause everyday pricing rules while a product is on promotion
  • Keep competitive pricing running across the rest of the assortment
  • Return campaign products to the correct everyday price when the promotion ends
Explore discount campaigns
Reprice + AI

Analyze pricing in your company's AI environment

Reprice prepares connected product, pricing, competitor and performance data that your company's AI tools can use through MCP.

  • Ask questions about pricing, competitors and product performance
  • Receive AI-generated monthly and annual summaries
  • Analyze Reprice data alongside information from your other business systems
Reprice
Connect your existing systems

Send approved prices directly where they need to go

Bring product, cost, stock and sales data into Reprice, then send approved prices back to your e-commerce platform, ERP or POS system without spreadsheet exports.

Explore integrations →

See Reprice in action

Book a 30-minute walkthrough to see how Reprice helps your team manage competitive pricing across thousands of products while protecting margins and staying in control.