Reprice was founded in 2020 in Sandefjord, Norway by Anders Åberg. As the company grew, Robin Frugaard Jørgensen joined as co-founder to work with the commercial side of the business, while Vetle Leinonen-Roeim joined as co-founder and CTO to lead product and technology.
Together, they have grown Reprice into the connected pricing platform that it is today.
Reprice was first developed to help e-commerce companies stay competitive without manually checking competitor prices every day. That worked. Customers spent less time monitoring the market, and managing thousands of products got easier.
But something else kept coming up in customer conversations. Whenever a retailer planned a campaign, they stepped outside the pricing system and opened a spreadsheet to select products, calculate discounts and manage compliance checks. And once everything was manually reviewed, the changes were imported back into other systems.
The people using Reprice every day see things no product roadmap ever could. They show us where work slows down, where information gets lost between systems, and where another spreadsheet is still a part of the process.
Pricing has become more complex over the last few years. High-competition e-commerce teams manage more products than ever, and decisions now rely on more information than they used to.
Our job isn't to add another system to that process. It's to bring the pieces together, reduce manual work, and help teams make confident pricing decisions.
Book a 30-minute walkthrough to see how Reprice helps high-competition e-commerce teams manage competitive pricing and discount campaigns from one connected system.
