How Reprice Helped Drive 143% in Revenue

June 22, 2023 | 3 minutes read is Norway's oldest online store for bathroom and HVAC products, offering a wide range of quality products for bathrooms, pipes and fittings, heating and ventilation, kitchens, laundry rooms, houses, gardens, and cabins.

The company is owned by Allier Gruppen, one of Western Norway's largest and most complete technical turnkey contractors.

Headquartered in Bergen, with a distribution center and an online warehouse in Oslo, aims to deliver premium HVAC products to budget-conscious, DIY customers.

From a Promotion-Driven Pricing Approach to Price Matching

The partnership between and Reprice began when decided to change its pricing strategy. The company wanted to transition from a promotion-driven approach to price matching.

Erlend Stunner, CEO of explains, "One of the most important lessons we've learned is to have a conscious approach to pricing strategy.”

It's time-consuming to keep track of the pricing landscape in the market.

Often, there's too much focus on what prices competitors have, making it challenging to adjust the price in the right direction.

You might be two to three weeks late in raising the price again because you don't have time to keep up, and suddenly, you've lost X% in revenue."

Gaining Full Pricing Control

Through the use of Reprice's price optimization software, achieved a streamlined strategy and gained control over their product pricing.

The tool enabled them to maintain nearly 130 different pricing rules, enhancing their operational efficiency.

"We've experienced unprecedented growth and are hitting the right price points consistently. Our bottom line is better than ever. "

Erlend Stunner

CEO of

Through routine checks and pricing proposal reviews using the Reprice system, established complete control over their pricing strategy.

In just 10 minutes a day, they could manage their entire pricing strategy.

Outperforming the market by 143%

According to Statistics Norway (SSB), online sales in the construction sector in Norway increased by 40% between 2019 and 2020.

During the same period, experienced a growth rate of over 143%.

That’s 274% better than the average!

Erlend shares his experience with Reprice, "The market pricing has improved significantly.

It's hard to quantify the time we save, but manual pricing is not feasible. The automation provided by Reprice is essential. I firmly believe that investing in a price monitoring and automated pricing tool is a wise decision."

While initially skeptical about the cost, Erlend admits, "Everything seems expensive until you understand its purpose and value. Considering the efficiency we've gained and the manual labor we've saved, this investment has proved to be extremely beneficial." appreciates not only the current advantages of using Reprice but also the company's commitment to system enhancements and finding optimal solutions.

If you’re not using Reprice yet, sign up for a personalized demo below to see how it can drive revenue growth for your business.

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