More Control, Less Manual Work – How Apotera Works with Reprice and Ongoing
May 12, 2025 | 3 minutes read
Apotera is one of Norway’s leading online pharmacies, with over 400,000 customers and more than 20,000 products in its product range. To manage rapid growth and an ever-changing market, Apotera needed a more efficient, data-driven approach to pricing.
The solution was Reprice – a tool for automated price monitoring and strategic pricing.
Integrated Systems Give Apotera Speed and Control
With Reprice, Apotera has automated large parts of its pricing processes. The tool is used daily to monitor prices across thousands of products. The platform allows continuous market monitoring, price strategy adjustments, and campaign execution – with minimal manual effort.
"We use Reprice to monitor the market, manage campaigns, and protect our margins. It has freed up both time and capacity."
Kristian Malm
COO at Apotera
Reprice is also integrated with Ongoing WMS , allowing warehouse data to feed directly into the platform. This provides Apotera with real-time data on stock levels and sales velocity, enabling more accurate and profitable price adjustments.
"By linking pricing with inventory, we can continuously optimise prices so that our customers always get the lowest and most competitive prices."
Kristian Malm
COO at Apotera
A Flexible and Scalable System Landscape
At Apotera, both Reprice and Ongoing have become essential tools in daily operations. While Ongoing manages much of the logistics – from receiving goods to handling returns – Reprice ensures that pricing is always aligned with market conditions.
"We wanted systems that are both specialised and flexible – and that work well together. The combination of Reprice and Ongoing gives us exactly that"
Kristian Malm
COO at Apotera
According to Apotera, Reprice has cut down manual work by 5–10 hours per week, while also improving decision-making across the entire product range.
A Partnership for the Future
Apotera also highlights the close collaboration with the Reprice team as a key success factor. Thanks to quick response times and constructive dialogue, Apotera has been able to influence the platform’s development and tailor the solution to their specific needs.
"The strong collaboration has enabled us to shape the platform around how we actually work."
Kristian Malm
COO at Apotera
"Apotera is a great example of how connected systems can transform pricing. They gain control, speed, and more time to focus on growth – and we gain valuable insight to continuously improve and shape our platform to fit their needs. "
Robin Frugaard Jørgensen
CCO at Reprice
Want to learn how Reprice can benefit your business?
Contact us at Reprice to discover how you can automate pricing, launch data-driven campaigns, and gain better control over your margins.
